Content creation is no easy task.
Trying to get people to read the entirety of what you’ve written? Now that’s nothing short of a full-blown battle!
No matter how compelling the topics are, or how well we articulate our posts, the truth is, not many people read a blog post from start to finish. Most people skim over the whole thing in just a few seconds that should otherwise have taken at least a few minutes to read.
So, how do we ensure the readers’ undivided attention? Make sure they at least get the important bits of the post that’ll be helpful and useful to them?
Well, there are certainly a few tricks that help engage the readers’ senses and get them to pay more attention to the content.
There is this obvious one: a well-written body of work. Some gifted writers are so crafty that they could write a blog post on how to put together an IKEA shelf and readers would gobble it up. But the thing is, not many writers are of that caliber.
But that doesn’t mean us average bloggers cannot write posts that hook readers. We need to bring out a few tricks from our writing bags that may or may not have much to do with the writing process itself, but hey, anything to gets the readers’ attention, yeah?
What if I told you that there are some super easy formatting techniques that can increase a blog post’s chances of getting read almost exponentially?