Do you know what the most important thing is for a business owner?

Oh wait, I’ve got something better!

Do you know what the most important thing is for a blogger turned business owner?

It’s the knowledge of who your audience is.

Learning about your audience is tricky business. I’ll have to dedicate a whole blog post to this very topic on another day. However, I want to point out one thing that you ABSOLUTELY must have access to if you want to learn about your audience, and more importantly, the way your audience interacts with your blog.

It’s a set of data that gives you insight into your audience’s behavior on your blog. For example, how do your readers find your blog? How long do they spend on your blog? Do they stick around and check out different pages and posts? Or do they leave your site within seconds never to come back again? Which blog posts do they tend to visit most often? And much, much more!

All these data will help you understand your readers better and the more you understand them, the better you can serve them.

But how DO you get these data in the first place?

Enter Google Analytics!

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How to Add Google Analytics Tracking Code to Your WordPress Blog (Two Methods)Read More »

Here’s the thing. You can never have too many backups of your website.

Am I being paranoid?

Well… not really.

Hold up, hear me out, k?

You see, web servers are not impregnable. They can have a system malfunction just like anything else. True, a good hosting company will have ways of their own to have multiple backups, but even that can fail. And that’s why it is so very important that you’re hosted with a really good and reputable company.

Over here at Blog to Biz, I recommend SiteGround [affiliate link] because I really trust these guys, and host all my websites with them myself. In fact, I even move my clients (who’re not with SiteGround already) to SiteGround these days. Yeah… I don’t like to take chances. They have free backups with ALL of their hosting packages, and one-click restore with most of them. But that said…

I’ve literally heard horror stories where some XYZ hosting company went down and lost files and ended up with permanently corrupted databases. In fact, not too long ago I was reading about a photographer whose 8-year old website was just gone… yeah… GONE! Just like that! Poof!

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How to Automatically Back up Your WordPress Files and Database with UpdraftPlusRead More »

So, you’re about to start your blog/website with WordPress eh? You’ve purchased hosting from a reputable company, have installed WordPress with just a few clicks… you’re having so much fun!

And then you discover plugins!

Welcome thy Pandora’s Box!

But first, what’s a plugin?

Glad you asked! Well, plugins are just pieces of software that do things on your site. They create added functionalities on top of all the functionalities WordPress comes with. For example, perhaps you want to resize all your images as soon as you upload them instead of having to manually edit and crop them every time. There’s a plugin for that!

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How to Install Plugins to Self Hosted WordPress SitesRead More »