The hype around blog post titles is real.
And I understand why. The legitimacy of spending hours crafting titles comes down to a simple rule of “hook and skinker”.
Let me explain.
The internet is full of information, correct? Let’s say you’re a blogger. Pick a topic, any topic, and chances are, someone somewhere has blogged about it. If you happen to pick a popular blogging niche, chances are that a simple Google search for a popular keyword will result in tens if not hundreds of blog posts on the same topic. Which one do you think gets more clicks?
The ones on the first page 🙂 Yeah, SEO plays a huge role. But let’s forget SEO for a minute and focus on which title on the very first page of Google’s search results gets the most clicks.
In other words, it all comes down to the copy. …