No really, see, it says above that this blog post is a 23-minute read!!!
This wasn’t a clickbait!
Err, moving on … here’s what I can guarantee today. If you read this long-ass post thoroughly, this all-around Pinterest tutorial will help you understand the platform, implement killer strategies, and drive massive traffic to your blog. So, while the post should take an average of 23 minutes to read, more or less some depending on your reading speed, I suggest you take a bit longer and REALLY internalize everything that I’m saying here.
Ready? Let’s start!
If you’ve been around TSB long enough, you know that I drive most of my website traffic via Pinterest.
There’s a reason for that. A few in fact!
- Pinterest is a search engine just like Google, but instead of scouring through EVERYTHING on the Internet, Pinterest searches content only on its own database. Which means, getting people to find your content is a whole lot easier on Pinterest than it is on Google.
- While Pinterest is a search engine, it has social media like features. To start with, you need to have a Pinterest account in order to Pin (which is like submitting/sharing content on the Pinterest platform). This also means, unlike other search engines, on Pinterest, other Pinners (those who have Pinterest accounts) can follow you, just like people do on social media. People can also comment on your Pins, you can use hashtags on your Pins, and a whole bunch of very social-media-like features that make it easy for people to find your content.
- Pinterest is a visual search engine. A big part of your success on this platform depends on how well-designed your Pins are. And if you know anything about TSB, you know I’m big on this. I love good design, and I don’t mind spending quality time creating things I find beautiful. Which makes Pinning not only something I do to drive traffic to my blog, but also something I have fun with!
And for these very reasons, I urge you to try the same. If you’re a new blogger, instead of trying to learn SEO, I suggest you start by learning Pinterest first. And when you have a few thousand followers and a good amount of daily traffic to your blog from Pinterest, then, you can diversify the methods in which you drive traffic, including but not limited to, learning SEO and other social media platforms such as Instagram, Facebook, Twitter, etc.
Subscribe to the email list if you wish to download the ultimate Pinterest Workbook!
- My Website Stats (for Reference)
- What You Can Expect from This Post
- Why Should You Heed My Advice on Pinterest?
- Set up a Business Account on Pinterest
- Spruce Up Your Profile
- How to Set Up Boards
- How to Create Pins
- Pinterest and Keywords
- Myth # 1: You Need to Join a Bunch of Groups and Tribes to Gain Traction on Pinterest
- Myth # 2: You Need to Pay for TailWind to Schedule Hundreds of Pins Per Day
- Myth # 3: The Popular 80/20 Rule, Wherein You Pin 80% Other People’s Content and 20% Your Own.
- Pinning Strategies to Grow Your Blog Traffic and Engagement
- Focus on Creating Great Content
- Create Amazeballs Pin Graphics
- Show Up Every Day
- Ways to Pin More of Your Content Even If You’re a New Blogger, Without Looking Spammy
My Website Stats (for Reference)
And now, allow me to show you exactly how I drive traffic to this blog with Pinterest. TSB is about 8 months-ish old at the time I’m typing this post. I’ve focused solely on Pinterest thus far for driving traffic, and here are the latest stats from Google Analytics.
What you see in the figures above is this:
I get about 200+ visitors per day on average on my blog (the stats show numbers from the last 30 days — January 25 – February 23, 2019). About 85% of that is from social media, all of which is in fact from Pinterest. (Google considers Pinterest a social media platform.)
If I were to aim for getting this amount of traffic from Google, it’d take me at least another year or longer to get where I am today.
I have neither the time nor the patience for that. Do you?
Let me tell you something.
I’m not discouraging you from learning SEO. I’m an ardent student of SEO myself, but I also understand that SEO isn’t something that pays off in just a couple of months; not unless you’re blogging full time and writing amazeballs blog posts every single day, and you know some influencers who likely owe you some favors and are willing to share your links on their already established platforms.
I blog on the side just for a few hours, and I’m also prone to losing motivation unless I see some results. Nothing crazy, but a few affiliate sales a month, some encouraging comments and emails from some of you awe-freakin’-some readers (thank you, by the way!) — really, that’s all it takes to keep me going at it. And I can honestly say that today, after only 9-months of blogging on the side, I have all of that and some more, thanks to Pinterest.
So, if I’ve managed to spark your curiosity, sit tight, and keep on reading, because I’m about to spill my guts and show you EXACTLY HOW I get the traffic that I do on this blog, from Pinterest.
Let me start with some Pinterest stats:
In the first graph (purple), you’re looking at roughly two weeks’ worth of Pinterest activity. The numbers are averaged over the period of a month. As you can see, an average of 500K+ people have seen my Pins, about 15.5K+ actually interacted with my Pins (repinned, commented, clicked, etc.) This includes Pins that are generated from my blog — this blog, and also Pins that I’ve saved (or repinned) from other blogs that I admire or find useful.
The second graph (blue) shows data that pertains to only Pins that generate from this blog. According to this data, pins from TSB show up on people’s feeds about 43.7K+ times on a daily, on average, and 33K+ people actually see these pins.
What you do not see above is that I have approximately 2.6K+ followers on Pinterest at the time of writing this post.
Considering I’ve been Pinning seriously for only about 5 months-ish, and that TSB is is barely 9 months old and I’m just a side-blogger, these are pretty damn good stats!
Considering all of the above, I figured it’s time I showed you how I get the traffic and engagement that I do so that you can take advantage of all that I’ve learned about Pinterest and use them to drive traffic to your own blog!
What You Can Expect from This Post
You can get some honest insights into my own Pinning techniques that have resulted in the stats I just shared with you above.
Here’s what I plan to highlight in today’s blog post:
First, the usuals, like, how to set up Pinterest the right way, how to write bios, how to set up boards, some pinning strategies, and finally, a few MYTHS ABOUT PINTEREST that are floating about out there in the blogosphere. Myths such as:
1. Myth # 1: You need to join a bunch of groups and tribes to gain traction on Pinterest.
2. Myth # 2: You need to pay for TailWind to schedule hundreds of pins per day.
3. Myth # 3: the popular 80/20 rule, wherein you pin 80% other people’s content and 20% your own.
But, before we get to all of that…
Why Should You Heed My Advice on Pinterest?
You may be wondering, why me? I mean, there are plenty of awesome, veteran bloggers out there talking about Pinterest, and here I am, willingly admitting that I’ve only been seriously pinning for about five (5) months… so, what makes ME someone worthy of giving you advice? Not only that, I’m about to show you some things that big-name pinners tell you to do which I find COMPLETELY UNNECESSARY!
So, yes, why me indeed?
I’m glad you asked 🙂
You see, I’ve compared some of my stats with other big name bloggers and digital marketers who happen to teach how to use Pinterest. Now, the only stat I can see one someone else’s profiles are the total follower count and monthly average views.
And after comparing my stats with theirs, I’ve reached the conclusion that I’m doing pretty well! I’m about to share some of the stats with you as so you can see for yourself.
Some Power Pinners
And finally, my own!
As you can see, in terms of monthly views, I’m right up there with everyone else. I do lack the follower count, but you have to consider the fact that these guys have been Pinteresting for years, and I? About 5 months-ish. And my Pinterest growth has really taken off over the last two months. Before that I was still trying out different things, testing the waters to see what worked for me. As for now, it only takes 3/4 days for me to get a hundred new followers.
If you ask me, I think I’m doing pretty good!
And that’s why I’ve decided that I’m fully qualified to bestow upon you my Pinning wisdom 😉
**Note: Do keep in mind that a good monthly view number depends on blog/business niche. An average of 400-500K monthly viewership may be good for us who blog about blogging or digital marketing, but this number is expected to be higher for those who have a lifestyle blog or food blog, for example.
So, shall we get started?
Set up a Business Account on Pinterest
If you’re just starting with Pinterest, I advise you to set up a Pinterest Business account. It’s completely free and comes with some cool bells and whistles. The most important, however, is the superior analytics you get with a business account.
Analytics is important for bloggers and business owners because these data provide validation for what you’re doing. You can verify that your content is reaching the right people by checking your analytics. You can also keep track of whether or not a new strategy is working towards accomplishing your goals by checking your analytics often.
If you already have a regular Pinterest account, you can upgrade it to a business account easily (and for free).
As soon as you’ve set up your business account, I want you to do the following:
Claim your website.
This is important! Do NOT skip this step. Amazing things happen when you claim your website. For example, once you claim your website, your name and profile photo appear on every Pin that has generated from your site. Regardless of whether you’ve Pinned it, or someone else has, your information will show with each of these Pins. This gives a more custom look and feel to your Pinterest profile and Pins. You can also access performance data for Pins generating from your claimed site (when you have a Pinterest Business account).
Again, DO NOT skip this step!
Sign Up for Rich Pins
Rich Pins provide extra information about your content. As a blogger, assuming most of your content falls under the “Article” type content, Pinterest will show information like Headline/Title, author name, and a small description of your blog post with each Pin. This gives your followers and other Pinners extra insight on your Pins, which results in more saves and clicks on your Pins. Click here to learn more about Rich Pins and to set up Rich Pins for your Pinterest account.
Spruce Up Your Profile
Having the right kind of Pinterest profile is monumental to your Pinning success. As soon as you’ve taken care of the steps mentioned above, do this! Set up your profile for success.
Choose the Right Profile Name
Most people are impatient. And given the amount of content we have access to these days, it’s best to do all you can to attract people’s attention as soon as possible. And what’s better than doing so with your profile name?
Choose a profile name that leaves no doubt in a drifter’s mind (as in, a random Pinner’s mind) who you are and what you do.
For example, here’s my Pinterest profile name:
“The Side Blogger | Blog+Design”
For me, it was important to have my blog name on my profile name. I’m trying to get the name out, associate with blogging and designing, and so, having the name there is important for brand awareness. Also, I want people to know what to expect as soon as they see the profile name. The second part — “Blog+Design” serves that purpose.
And now, take a minute and go back up to see all the profile screenshots I’ve shared with you. See a similarity? All of these bloggers and marketers have very similar looking profile name. It starts with their name/blog name/ business name, followed by a clear description of what they do or people can expect to learn from them.
So here’s the formula:
“BLOG/BUSINESS NAME | WHAT OTHERS CAN LEARN FROM YOU/YOUR BLOG/BUSINESS”
There, that’s what your Pinterest profile name should be.
**Note: Back in the good old days, Pinterest allowed loooong profile names. But now the characters are limited to only 30. However, I’ve heard in the passing that the phone app allows you to still type up a longer name than what you can on your laptop/desktop. So, if you have a long-ish blog/business name, and you need some extra characters to fit all the above in, try your phone app.
Write an Amazing Profile Bio
Here’s your chance to elaborate on what you do and what people can learn from you. Be clear but concise (since the bio has a 160 character limit). Again, take a look at all the awesome bios you can see above for inspiration. As you can see, most of these follow a very similar pattern. They all go something like this:
“I help XX achieve YY”
“I teach XX do YY”
And since I’m allergic to trends, I’ve done something like, “A blog where you can learn X, Y, Z.” Still conveys a similar message, just worded a little differently.
How to Set Up Boards
Now that your account is ready for pinning, it’s time to set up some boards. Pinterest boards allow you to categorize your Pins. For example, here’s a screenshot of the top boards of one of my favorite blogs: A Beautiful Mess.
A Beautiful Mess is a lifestyle blog and some of the most trending topics include interior decoration, DIY crafts, food, fashion, family, etc. If you take a look at their Pinterest boards, you’ll see the boards almost mirror their blogging categories.
You’ll see a similar pattern on my own Pinterest account. Since I mostly blog about blogging, designing, making money on the side, all of my Pinterest boards are also about those topics.
The point I’m trying to make is this:
Your boards should be relevant to your blog.
Think of it this way: just like a “niche” is important for your blog, the same applies to your Pinterest account, especially if you’re trying to use Pinterest to drive traffic to your blog.
Let’s look at this imaginary scenario:
Let’s say that you’re a vegan lifestyle blogger who writes about vegan recipes, vegan restaurants, a balanced vegan diet, vegan public figures and their lifestyle, etc. You get the picture.
Your Pinterest boards should reflect this so that when someone finds you on Pinterest, they have no doubt what they can expect from you.
If you blog about vegan lifestyle, I’m assuming you want readers who’re interested in that subject. But if you have Pinterest boards dedicated to fall fashion, or interior decoration, you’ll just confuse people.
Bottom line is: you need to set up boards in a way so that when your ideal audience finds you on Pinterest, they have no doubt in their minds what to expect from your blog.
Useful Tips for Setting Up Pinterest Boards
- Make sure your boards are relevant, for reasons we’ve just established above.
- Your board names should be clear and concise so that just one look will let your ideal audience know what the board is about. For example, if you’re creating a board dedicated to vegan appetizer recipes, then you should name it “Vegan appetizers”. Nice and straight forward.
- Write a concise description that clearly lays out what the board is about. Remember when I said Pinterest is a search engine? When you have a well-written board description, it tells Pinterest what your board is about and it shows your Pins to those who’re likely looking for content similar to yours.
- Choose a category when you’re setting up your board. This helps Pinterest figure out what your board is about and who to show it to.
- When you’re just starting out, I recommend you set up at least 15 relevant boards to start off. And then work on creating more as your blog grows. (Pro tip: You may be wondering how to get 15 relevant boards if you’re a niche blogger. Well, let’s say you have a vegan lifestyle blog and one of the things you blog about is vegan recipes. Well, then you can set up a generic board that says “Vegan Recipe”, and then you can set up additional boards such as “Vegan Appetizer Recipes”, “Vegan Entre Recipes”, “Quick and Easy Vegan Lunch”, etc.)
- Your boards will likely hold your own Pins (generated from your blog) as well as Pins by other Pinners who’re in the same niche as you. That’s why, you should create one board JUST for Pins from your own blog and make sure it is the first board that people see (name this board the same as your blog, or something like The Best of [blog name]). You can rearrange all your boards simply by clicking on them and then dragging them to where you want them to be.
- Once you’ve created all the boards, arrange the most relevant boards at the very top. If you’re a lifestyle blogger and you have a lot of boards, arrange them by groups. I really like how Elsie and Emma from A Beautiful Mess have their boards set up. They have arranged all their interior decoration boards at the very top, and these boards are all niched down further by room. Take a look at A Beautiful Mess Pinterest account for inspiration.
- When you’re done creating the boards, populate them! Right off the bat, you should have at least 30-50 Pins on each board. If you’re a brand new blogger and do not have a lot of your own content, feel free to repin other bloggers’ Pins that are in the same niche.
How to Create Boards
- On your profile, go to “Boards”, and then click on the “plus” sign. This will open up a popup where you can set the board name and then click on “Create”. You’ll see an option to choose whether the board should be secret. Of course, you want your board to be public. The secret boards are useful if you have a board that you only want for yourself. For example, if you want to set up a board where you want to save inspiration for your home decor, but home-decor has nothing to do with your blog, then this feature comes in handy.
- Once you’ve created a board, in the next page you should be able to click on the edit button (looks like a pencil) which will open up another popup where you can write a board description and choose the category.
How to Create Pins
Now, let’s take a look at the actual Pins.
Here’s how pins work for most bloggers:
You create Pin [graphics], add to your blog post like you would any image, and then using a share button (I suggest using the Sassy Social Share plugin), “Pin” the image to your Pinterest account. This has a bunch of benefits. For example, by adding an image on your blog post itself, you’re giving your readers the opportunity to Pin your post pf their Pinterest accounts.
Also, this makes adding Pin title and description much easier. (You want the title and description for your Pins, because of the same reasons you want them for your Pinterest boards — Pinterest SEO. Basically, a properly written title and description with the right keywords will help Pinterest show your Pins to those who’re interested in the type of content you create.)
When you add an image to your blog, you can set an image alt tag. This is super easy on WordPress. Whenever you add a new media/image on your WordPress, it gives you an option to add an alt-tag. Fill that out with a nice description of what your blog post is about. And then, when you Pin that image, Pinterest will automatically populate the Pin Description part with the alt-tag. This helps you save time from having to type descriptions over and over.
As for actually creating the Pin graphics, I have a blog post right here: How to Design Beautiful Pin Graphics with Canva
So, here are the steps:
- Design the Pin graphics.
- Add the image to your blog post and make sure to write a proper alt description that clearly describes what your blog post is about.
- Make sure your blog has share buttons (as I mentioned above, I prefer the Sassy Social Share plugin for that)
- Pin away!
If you must manually add Pins to your Pinterest boards, that’s simple:
- Click on the red plus sign at the top, next to your name, and then click on “Create Pin”.
- Fill out all the sections as shown in the image (add the image, type title and description, insert the URL of your blog post, and pick the board for your Pin). And that’s it.
Pinterest and Keywords
So, as I said, Pinterest is a search engine, so keywords do play a part. However, after Pinning for the last several months, I’ve realized that if you properly write titles and descriptions that describe what your Pin/blog post is about, it sort of automatically takes care of keyword issues. So, focus on that.
There are some Pinterest myths floating about, out of which there are three that I need to point out today.
Myth # 1: You Need to Join a Bunch of Groups and Tribes to Gain Traction on Pinterest
I used to be part of 30+ groups, can you imagine? And they were all groups that had a lot of members pinning high-quality Pins. Great graphics, great content!
I used to spend SOOOO much time pinning on these group boards every single day! I had stopped scheduling Pins a while back (more on this later), so it took quite a while to Pin to all these different group boards as well as making sure I’m adhering to group board rules. Basically, it was a time hog and I was starting to get tired of it all.
And when Pinterest is your only traffic driving strategy (for now at least), getting tired is not good news.
So I started to pay attention.
After some careful observation, I realized that most of the Pin engagements were happening on my own boards, and not on the group boards.
So, I decided to take a chance. I archived ALL my group boards (I didn’t delete them in case my traffic and/or engagement took a nosedive; I figured it’d be best to archive them in case I needed to start pinning on group boards again).
After archiving the group boards I added a few new boards. In the past, I had noticed that adding new boards increased my traffic and engagement. This time was no different. All in all, it was a fantastic decision to archive all the group boards because not only that saved me time, my traffic and engagement INCREASED after I started focusing on my own boards more.
So, here’s my advice. Focus on your own boards. Create quality Pins for your own blog posts and Pin regularly. I’ll be sharing some pinning strategies shortly, so stay tuned! As for group boards? Do not waste time on those. There’s absolutely no need for them.
Myth # 2: You Need to Pay for TailWind to Schedule Hundreds of Pins Per Day
Back in the day, I was using TailWind to schedule a ton of Pins per day in advance.
The problem was that, scheduling so many Pins in one sitting (because really, if you’re not scheduling a few days worth of Pins, then a scheduling app is pretty worthless) was driving me nuts. I mean… it’s freakin’ BORING!
AND because I was scheduling my Pins, I didn’t feel like spending much time on the Pinterest platform itself, checking out new Pins on my feed, checking out other bloggers’ profiles etc.
When I couldn’t take it anymore, I decided to give manual pinning a go.
And what do you know! As soon as I started to Pin manually, my traffic and engagement practically tripled over just a couple of weeks!
So, I’m a strong supporter of manual Pinning. And if you think it’s a waste of time, it’s really NOT!
Because here’s the drill. When I was scheduling ahead of time, I was scheduling a ton of Pins (mostly other people’s Pins with some of my own, going along the whole 80/20 rule, which I’ll be talking about in the next section) but not getting enough traction. Switching to manual pinning did a few things to my pinning habit. First, I drastically cut down how many Pins I was pinning on the daily, and YET, my traffic and engagement increased.
Fascinating, isn’t it?
So, the verdict? You don’t need to pay for a premium app to schedule hundreds of Pins. In fact, you do not need to Pin so much in the first place! When you do the math, you’re really not spending any more time doing manual pinning than you would’ve had you used a scheduling app like TailWind. What you DO need, is a strategy! And I’ll be talking about those shortly.
Myth # 3: The Popular 80/20 Rule, Wherein You Pin 80% Other People’s Content and 20% Your Own.
Pinterest doesn’t care. What it does care about is that you’re adding quality to the platform. So, if you have quality content and you add more of your own quality content to Pinterest, not only is that sufficient, the more Pins you have on Pinterest the more traffic you’ll get on your website!
The key here is quality content, guys! That’s what matters.
When I first started Pinning, I was pinning a lot of other people’s stuff, partly because of this myth that we’re supposed to add 80% other people’s Pins and 20% ours, and partly because back then I was a new blogger and I didn’t really have a lot of my own content.
But as my content has increased, I’ve been pinning more of my own and less of others, and so far this has only improved my traffic and engagement.
Also, there are ways to Pin more of your content even when you’re a new-ish blogger. I’ll show you how soon!
Pinning Strategies to Grow Your Blog Traffic and Engagement
Now here’s the important bit. How you Pin matters! Your strategy plays a key role in how Pinterest will reward your efforts. Let’s now look at some of the Pinning strategies that have proven to be useful for me.
Focus on Creating Great Content
I know we’re talking about Pinterest, but really, at the end of the day, if your content isn’t good, nothing will help. Not Pinterest, not SEO, nada!
So, allow me to spend just put it out there. As a blogger, your first responsibility is to create content that is valuable to your readers.
Got that taken cared of? Alright then, let’s talk strategies!
Create Amazeballs Pin Graphics
The quality of your Pin graphics matter. I went through a bunch of designs before I settled into the one I have now.
I can give you tips on this which you can find on my blog post: How to Design Beautiful Pinterest Graphics with Canva
However, you need to do some A/B testing on this. Create a few different types of designs and test them out to see which Pins get more traction.
Design matters guys! Don’t be lazy on this front. Pinterest is a visual search engine, so obviously, if your visuals are lacking, Pinterest won’t be much of a help.
So, take some time to create something that stands out in the crowd.
Show Up Every Day
The side blogger’s greatest concern is to save time. So, needless to say, I don’t like the idea of spending too much time on Pinterest. And I don’t! If I were to add up my time on Pinterest, they’d amount to 3/4 hours a week AT MOST! Likely less. And all that’s time’s spread out over the week a little at a time, EVERY. SINGLE. DAY.
Yes, I show up on Pinterest EVERY DAY!
A couple of times a day. At least twice, but I try to aim for three times a day.
But only for a few minutes at a time.
Here’s what I do:
I create one new Pin graphic every day.
Since I have a template made in Canva already, all I really have to do is switch out the background image and the text. It takes a few minutes at most.
Also, I blog (or I try to) once a week. But I create one new Pin graphic every day! What does that mean?
You see, when I create a new Pin image, Pinterest treats it as a new Pin. A new Pin is like new content, even though I’m probably pinning the same blog post for the 35th time…
OK, that was a slight exaggeration, but you get the picture.
Plan on Which Posts to Promote
I try to promote two, preferably three blog posts every day. I like to switch them around. Meaning, I usually have a few days gap before I Pin/promote the same post again.
I also choose which Pins to promote based on a few things:
- One of the posts I Pin is usually something that serves one of the two purposes: Either it’s a focusing on an affiliate product, or it’s a post with a strong call to action, typically for me that’s a post with a content upgrade as an opt-in freebie, which requires readers to subscribe to my email list. This is a conscious choice as one of my goals is to get more email subscribers.
- The second Pin is for a post that’s popular with my readers. If people like a certain blog post, it helps to rePin it more often.
- If I have time for a third Pin, I choose to focus on a Pin that I’d like more eyeballs on.
Pin to multiple boards.
I have multiple boards for similar purposes. For example, one of my boards is called “Blogging”, then there’s another one called “Blogging resources”, and another one called “Blogging Tips”, and also “Blogging for Beginners”, “Tips for Newbie Bloggers”, “best Blogging Practices”… you get the picture. Any blogging related posts can go to ALL of these boards. And so that’s what I do.
The first board you pin to matters
I just said that you should Pin to multiple boards (provided they’re relevant boards), but the first board you pin to is really important. For example, let’s say you’re pinning a vegan appetizer recipe post to multiple boards… “vegan recipes”, “vegan diet”, “vegan food”, “vegan appetizer”, “vegan recipe”, etc. A vegan recipe post can be pinned to all of these boards, but the most relevant is likely “vegan appetizer”, correct? So, pin to that board first, and then, to the rest of the boards.
The first 5 Pins are the most important Pins.
That’s according to Pinterest. And by the way, when I say first 5 Pins of the day, I mean UTC day. Yes, Pinterest days start per UTC time.
So, I had to figure out what that means for me who lives in Denver, Colorado.
A simple Google search for “UTC time for Denver” sufficed.
Turned out, UTC 00:00 hour is 5PM the preceding evening in Denver. So, I treat Pins after 5PM the first Pins of the day. These are the most important Pins, and I make sure these are all Pins from my own blog.
I pin the first Pin on my list of Pins to promote that day at this time. By the way, when I say the first Pins, I do not mean I Pin exactly at 5 PM. It simply means the first posts that I pin AFTER 5 PM. Some days I pin right around 5 PM, some other days, depending on my work situation, I pin at a later time.
I pin again the following morning, and again around lunchtime.
Three times a day, that’s it.
Be smart about Pinning.
Here’s what a typical Pinning session looks like. I choose one of the pins I’d decided to promote that day, and Pin it on all the relevant boards. If it’s the first Pin of the day, I use a brand new Pin graphic. For the other Pins, I use an old graphic. Unless I’m feeling like creating something, then I may create a new Pin for one of the other Pins. After I’ve pinned the designated post across relevant boards, I randomly Pin a few more from my own blog. Not necessarily in ALL relevant boards, just a few. I don’t really plan for them, I just choose some random Pins from the board that’s dedicated for only Pins from my own blog, and then Pin them to a few other boards. I’d say in total I Pin anywhere from 12 – 20 Pins, all from my own blog.
After that, I go to my home feed and add another 10-15 Pins of other bloggers’ on relevant boards. So you see, I don’t really do the whole 80/20 thing. At best it’s 50/50, and some days I actually Pin more of my own content than others.
Each pinning sessions takes about 10 – 12 minutes, maybe 20 if I’m making a new Pin graphic. So, on average, I spend about 30 – 40 minutes tops on Pinterest each day.
Ways to Pin More of Your Content Even If You’re a New Blogger, Without Looking Spammy
This is not just for the new bloggers. Even for those with a bunch of content, sometimes you want to repin more of the same blog posts for various reasons. Maybe you want people to take specific actions on a particular blog post, such as sign up for a course you’re offering, or subscribe to your newsletter in exchange for a free content upgrade… how do you go about pinning these posts over and over without looking spammy?
Well, I already hinted at that in the previous section. You create new Pins graphics! A new Pin graphic with a slightly different Pin description is great! Pinterest will treat them as new Pins and because they’re different, people won’t feel like they’re seeing the sage content over and over again.
And if you’re a new blogger who doesn’t have a lot of content yet? This is the way you make it look like you have more content than you actually do.
How to Add more Pin Graphics without Cluttering Your Posts
I suggest you add all these new Pin graphics to your respective blog posts. But in order to avoid making your posts look cluttered with all these different Pin images, you should hide them!
How do you do that?
Well, with a little bit of inline CSS.
To “hide” graphics from a WordPress blog post, switch to text editor mode. Add an image as you will per normal using the “Add media” button above the editor. Once the image has been added, enclose the HTML code for the image within the following div:
<div style="display: none;"><img ... /></div>
Wheww… that was a long one! The longest blog post I’ve ever written on The Side Blogger!
But I wanted you to have all this information in one place so you can refer to them if you need to, instead of having to track down multiple posts.
Hope this was helpful. If you have comments or questions, share with me below!
Subscribe to the email list if you wish to download the ultimate Pinterest Workbook!